Zero Gravity project
Together with Red Bull Racing, we took pit stops to a higher level. Red Bull Racing is known to hold the record for the fastest pit stop of all time, with the current world record at an unbelievable 1.82 seconds!
With no new challengers on the horizon, a new mission was needed to keep the pit crew sharp!
So why not push the limits of pit stops with a training session in zero gravity?
WATCH THE FILM
Behind the scenes
With the help of the Russian space agency Roscosmos, we brought the 2005 RB1 to the Yuri Gagarin Cosmonaut Training Center, packed it in a Ilyushin II-76 MDK, and completed a pitstop in zero gravity at an altitude of 10,000 meters to prove that the sky has no limits.
WATCH THE BTS FILM
Floating on social media
As an introduction, we got the community excited about the upcoming mission with a cinematic teaser. Along with the official release, the campaign was also featured on social media with a variety of content, some of which was interactive.
WATCH THE GALLERY
SHOWCASE
As a special treat, a Red Bull engineer bravely embarked on this mission to guide the community through the entire production process in an epic and entertaining way.