LUX has found its way into the bathroom of many women since the early 1920s, but the rise of television advertising in the 1950s transformed LUX into a truly iconic brand. With the help of Doris Day, Grace Kelly and Audrey Hepburn LUX was associated with the glamour of Hollywood.

With this rich advertising heritage in mind, we developed a campaign that references LUXs golden age, and gives it a modern twist. This film for an almost 100-year-old brand is the perfect balance between nostalgia and revitalisation.