road to freedom
Our ‘Inner Child’ campaign for Harley-Davidson focuses on personal self-fulfillment and the question of who we truly are and who we aspire to be.
The film follows a man who breaks free from societal expectations and embarks on a transformative journey. Along the way, he rediscovers his inner child and thus regains his true freedom.
This freedom—a central value of the Harley-Davidson ethos—is reflected in the brand, which stands for courage, individuality, and the pursuit of self-realization. Harley-Davidson is more than just motorcycles; it is a symbol of a lifestyle of freedom deeply rooted in the personal identity of its riders.
WATCH THE FILM
WATCH THE TVC
THE inner child
In another spot, we explore the liberating moment when our protagonist reunites with his inner child.
With our message “Embrace your inner child” we encourage viewers to reflect on themselves and nurture their connection to their inner child. This underscores the message that even as adults, we can preserve the carefree spirit and curiosity of a child.
WATCH SOCIALS
Break free
On the path to self-discovery, it is often necessary to free oneself from societal constraints. Our online films on social media depict authentic moments of our hero, aiming to inspire viewers to also follow their true selves. With a clear call to action, we encourage them to embark on their own unique journey towards self-fulfillment. #BreakFree
WATCH SOCIALS
