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Rocket


down

Zero gravity project


Zusammen mit Red Bull Racing bringen wir Boxenstopps auf ein neues Level.

Red Bull Racing ist bekannt dafür, den Rekord für den schnellsten Boxenstopp aller Zeiten zu halten – der aktuelle Weltrekord liegt bei unglaublichen 1,82 Sekunden! Da keine neuen Herausforderer in Sicht sind, musste eine neue Herausforderung her, um die Boxencrew auf Trab zu halten!


Warum also nicht die Grenzen des Boxenstopps mit einer Trainingseinheit in der Schwerelosigkeit ausloten?

watch the film

how we did it


Mit Hilfe der russischen Weltraumorganisation Roscosmos brachten wir den  RB1 aus dem Jahr 2005 ins Juri-Gagarin-Kosmonautentrainingszentrum, um zu beweisen, dass auch der Himmel keine Grenzen kennt.

watch bts

schwerelos
in den
sozialen medien


Um dieser bahnbrechenden Aktion gerecht zu werden, entwickelten wir zusammen mit dem Kunden neben dem eigentlichen Herofilm, zusätzlichen Content. Dazu gehörte zur Einführung der Kampagne ein Teaser, ein späteres Making-of, welches das gesamte Vorhaben dokumentierte,  ein Showcase Film und diverser Social Media Content.

Slide
"This is what happens when you mix Vodka with Red Bull"
YOUTUBE
Slide
"Aston Martin Red Bull Racing needed a new challenge after three record-breaking pit stops this season."
TOP GEAR
Slide
"Red Bull have beaten world records for F1 pit stops on the ground and now they have taken to changing wheels at speed while weightless."
SKYSPORTS

showcase


Wir haben auch einen kurzen Erklärfilm erstellt, in dem ein Red Bull-Ingenieur die Zuschauer auf epische und unterhaltsame Weise durch den gesamten Produktionsprozess führt.

EINSTOEK_Gallery1_web
WATCH THE GALLERY
EINSTOEK_Gallery2_web
EINSTOEK_Gallery3_web
EINSTOEK_Gallery3_web
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