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save your skin


LUX has found its way into the bathroom of many women since the early 1920s, but the rise of television advertising in the 1950s transformed LUX into a truly iconic brand. With the help of Doris Day, Grace Kelly and Audrey Hepburn LUX was associated with the glamour of Hollywood.

With this rich advertising heritage in mind, we developed a campaign that references LUXs golden age, and gives it a modern twist. This film for an almost 100-year-old brand is the perfect balance between nostalgia and revitalisation.

watch the film

let us tease you


We also created a teaser which was running online on social media days before Halloween to launch the campaign.

check

song

out

take a shower


…on social media and learn how to save your skin.

Slide
"The viewer is completely drawn into the spell, right up to the surprising and humorous ending, which is perfectly tailored to the product.“
PORSCHE AWARD JURY
Slide
„Wie LUX-Seife einer Blondine die Haut rettet.“
HORIZONT

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